Cultural Assets Group Strengthens Portfolio and Expands Cultural Economy with Acquisition of Beyond

Announced at the Cultural Investment Conference, Beyond joins Cultural Assets Group, bringing expertise in strategic planning, organizational development, and project management across culture, tourism, and heritage.

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Cultural Assets Group announced its acquisition of Beyond during the Cultural Investment Conference in Riyadh, held under the patronage of His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince and Prime Minister. Beyond specializes in strategic planning, organizational development, and project management with a focus on culture, tourism, and heritage. The acquisition underscores the Group’s commitment to strengthening and integrating its cultural and creative ecosystem.

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This acquisition is part of the strategy of Cultural Assets Group to build an integrated ecosystem that supports growth and sustainability, strengthens the Kingdom’s cultural economy, and reinforces its leadership in the global cultural landscape.

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Abdulaziz AlSulaim, CEO of Cultural Assets Group, said: “This acquisition represents a significant step in strengthening the integration of our subsidiaries and expanding our strategic capabilities. It reaffirms the Group’s ability to build a cohesive ecosystem that harnesses diverse talents and expertise, transforming them into added value that strengthens our leadership in the cultural and creative industry.”

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Ahmed AlAttas, CEO of Beyond, expressed his pride in the acquisition, stating: “This marks a new chapter in Beyond’s journey, one that will expand its operations and enhance its capabilities within an integrated ecosystem that supports innovation and opens broader horizons for growth in the cultural sectors.”

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The acquisition is part of the private investment fund launched by Cultural Assets Group with f inancing from the Cultural Development Fund, reflecting a commitment to enabling strategic innovation in culture and developing impactful projects that contribute to the growth of the cultural economy while elevating the Kingdom’s global standing.

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This move underscores Cultural Assets Group’s dedication to playing an active role in building an integrated cultural and creative sector that keeps pace with global transformations and reinforces Saudi Arabia’s position as a leading cultural destination, in line with the objectives of Saudi Vision 2030.