Assets Lab

Assets Lab is a strategic engine for developing and designing intellectual properties and innovative cultural ventures, supported by resources, partnerships, and experts. The Lab blends deep cultural insight with cutting-edge technology to create impactful ventures that inspire, endure and transform the cultural and economic landscape.

Lab Roles

Identify Opportunities

Explore untapped avenues in the cultural and creative sectors.

Support Early-Stage Development

Provide resources to test and validate ideas.

Build and Scale Ventures

Assemble expert teams and secure funding to transform validated ideas into scalable businesses

Leverage Synergies

Utilize the Group’s subsidiaries to amplify impact and foster sustainable growth.

Innovations & Companies

Digital Arts Lab unites art and technology in collaboration with local and global artists to create immersive experiences that engage all senses.

A concept store that brings together fashion and lifestyle in one space, allocating local brands products, and retail to reach to further audience.

Hackyard is a comprehensive platform designed to manage initiatives and social impact programs, aimed at streamlining participants' experiences.

Xplore Studio is a dynamic creative space offering accessible high-tech resources and tools to empower students, entrepreneurs, artisans, and researchers.

An immersive gaming experience that uses motion detection and projection technologies, allowing players to control the game with their bodies instead of using controllers.

A cultural initiative that embraces local culture as a living experience, and reintroduces authentic heritage within a contemporary context by creating cultural content that connects culture to everyday life.

An immersive and dedicated indoor play spaces for children, enabling them to play, explore, and interact energetically with their surroundings through a creative playground.