Strategy

We innovate with purpose
We craft stories that inspire
We sustain culture for generations

The Cultural Assets Group leads an innovative approach that meets the aspirations of the future, supporting the sustainability and development of the cultural and creative sector through its innovative methodologies. The group manages a collaboration among diverse entities engaged in multifaceted cultural commitments, leading a united approach to cultural enrichment.​ The Cultural Assets Group is committed to building an inspiring and sustainable cultural narrative with an impact that transcends time and deepens community connections.

Vision

Providing a cultural and creative context that transcends time and place.

Cultural Assets Group believes in crafting a narrative that resonates across generations, making a lasting impact on the cultural fabric of society, and building meaningful connections that build bridges.

Mission

One Mission
One Group, One Goal

Empowering individuals and organizations through leading, engagement, and complete integration.

Values

Values We Carry

Leadership

Authenticity

Community

Inspiration

Growth

Excellence

الوفــــرة

Leadership

Authenticity

Community

Inspiration

Growth

Excellence

Resourcefulness

Leadership

Authenticity

Community

Inspiration

Growth

Excellence

Resourcefulness

Leadership

Authenticity

Community

Inspiration

Growth

Excellence

Resourcefulness

Numbers

Key Figures

00
Offices
00
Leading Companies
00+
Brands and Innovations
00+
Professional Talents
Innovations

Cultural
Innovation Lab

A team of experts specializing in diverse fields, working to develop ideas and design prototypes for innovative projects that redefine the content industry and create distinctive designs in order to present immersive cultural exhibitions and exceptional experiences in unique destinations.

Industries

Domains of Impact

01
Museum Design and Construction
02
Destination Development (Tourism, Entertainment, Historical and Sports)
03
Cultural Events, Exhibitions, and Experiences
04
Community Engagement Initiatives and Activation Programs
05
Interactive Experience Design and Development
06
Cultural Marketing and Communications
07
Interactive Visual Production
08
Cultural Gifting and Retail
Leadership

Board Members

Abdullah Khaled AlZamel
Chairman of Cultural Assets Group
Muhammad Ali Akhter
Board Member (Non-Executive)
Yasser Abdulaziz AlSanie
Board Member (Non-Executive)
Abdulaziz Musaad AlSulaim
Board Member, and CEO of Cultural Assets Group
(Executive)
Amr Nadeem AlMojadedi
Board Member, and Chief Operating Officer of Cultural Assets Group (Executive)
Bassam Murad AlRefi
Board Member, and Chief Creative Officer of Cultural Assets Group (Executive)
Mohammed Zakaria Khoujah
Board Member (Executive)