About Cultural Assets Group | Cultural Assets Group

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Strategy

We innovate with purpose
We craft stories that inspire
We sustain culture for generations

The Cultural Assets Group leads an innovative approach that meets the aspirations of the future, supporting the sustainability and development of the cultural and creative sector through its innovative methodologies. The group manages a collaboration among diverse entities engaged in multifaceted cultural commitments, leading a united approach to cultural enrichment. The Cultural Assets Group is committed to building an inspiring and sustainable cultural narrative with an impact that transcends time and deepens community connections.

Group Role

The Group’s role is integrative in shaping the cultural and creative scene.

The Cultural Assets Group works on enhancing the national cultural landscape and developing the cultural economy through investments, research, support for innovations, and training fields.

For the Economy

Acquisitions

Acquiring local companies to achieve the desired integration across the Group’s subsidiaries, and global companies to localize cultural industries and strengthen their contribution to the cultural economy.

Investments

Investing in creative and cultural institutions to expand their scope and enhance the industry’s sustainability and growth.

Cultural
Innovation Engine

A strategic engine for developing and designing intellectual properties and innovative cultural projects, supported by resources, partnerships, and experts.

Orchestration of
Giga-Projects

Coordinating the planning and execution of giga cultural projects with high efficiency, ensuring alignment across the Group’s subsidiaries.

For the Community

Empowerment & Sponsorships

Providing quality sponsorship opportunities to enable effective partnerships in the cultural and creative industries.

Community Initiatives & Services

Launching community initiatives that encourage public participation and strengthen the engagement with the cultural sector.

Training

Developing and implementing training programs that address the needs of the cultural and creative sector, enhancing the capabilities of national talent

Vision

Providing a cultural and creative context that transcends time and place.

Cultural Assets Group believes in crafting a narrative that resonates across generations, making a lasting impact on the cultural fabric of society, and building meaningful connections that build bridges.

Mission

One Mission
One Group, One Goal

Empowering individuals and organizations through leading, engagement, and complete integration.

Values

Values We Carry

Leadership

Authenticity

Community

Inspiration

Growth

Excellence

الوفــــرة

Leadership

Authenticity

Community

Inspiration

Growth

Excellence

Resourcefulness

Leadership

Authenticity

Community

Inspiration

Growth

Excellence

Resourcefulness

Leadership

Authenticity

Community

Inspiration

Growth

Excellence

Resourcefulness

Numbers

Key Figures

Offices

Leading Companies

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Brands and Innovations

00+

Professional Talents

Innovations

Cultural
Innovation Lab

A team of experts specializing in diverse fields, working to develop ideas and design prototypes for innovative projects that redefine the content industry and create distinctive designs in order to present immersive cultural exhibitions and exceptional experiences in unique destinations.