“The Saturday Market” Initiative Announced in Continuation of the Year of Handicrafts 2025

Coincidingwith the Year of Handicrafts 2025, AlMashtal Creative Incubator announced thelaunch of the Saturday Market for Handicrafts, supported by the CulturalDevelopment Fund, with Cultural Assets Group as the Principal Partner and BankAlJazira as the Strategic Banking Partner.

Designedas a vibrant social and cultural space, the Saturday Market aims to empowerartisans and creative entrepreneurs, through sustainable weekly sellingplatforms that open new markets and connect them with culturally engagedvisitors. The initiative provides an environment that blends craftsmanship witheconomic opportunity, strengthens engagement with traditional crafts, andenables makers to showcase their work and generate sustainable income.

Thepartnership agreement was signed during the Saudi International HandicraftsWeek “Banan” 2025, with Her Royal Highness Princess Noura bint Saud bin NayefAl Saud representing AlMashtal Creative Incubator, and Abdulaziz bin MusaedAlSulaim, Chief Executive Officer of Cultural Assets Group, representing theGroup.

Thispartnership underscores Cultural Assets Group’s commitment to advancing asustainable cultural and creative economy by increasing the contribution of thehandicrafts sector to national development, strengthening cultural industries,and empowering creative communities, in alignment with the objectives of SaudiVision 2030.