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Leadership Letter
Chairman Letter
Abdullah Khalid Al Zamil
Chairman of Cultural Assets Group
"Culture is taking shape as a powerful economic force: a catalyst for resourcefulness, a driver of growth, and a space where cultural progress aligns with national development."
When the Cultural Assets Group was established, it carried a clear vision and an ambitious path—to help shape a cultural future rooted in authenticity and driven by excellence, with a sincere commitment to leaving an impact on every facet of the cultural and creative ecosystem.
The group emerged amid rapid transformations across Saudi Arabia’s cultural sector—at a time when capabilities are being utilized, investments are increasing, and culture is becoming a central pillar of economic planning. Within this context, culture is taking shape as a powerful economic force: a catalyst for resourcefulness, a driver of growth, and a space where cultural progress aligns with national development.
The group adopts an integrated approach to build the sector by developing the infrastructure for talent cultivation, the provision of
The group emerged amid rapid transformations across Saudi Arabia’s cultural sector—at a time when capabilities are being utilized, investments are increasing, and culture is becoming a central pillar of economic planning. Within this context, culture is taking shape as a powerful economic force: a catalyst for resourcefulness, a driver of growth, and a space where cultural progress aligns with national development.
The group adopts an integrated approach to build the sector by developing the infrastructure for talent cultivation, the provision of
technologies and innovations, and the many tangible and intangible elements that underpin a sustainable cultural economy.
Through this lens, it works to claim a national championship position in the sector—leading with pioneering projects, strategic partnerships, and a vision that mirrors the Kingdom’s transformation. In doing so, its impact extends beyond borders, offering a developmental model that showcases Saudi cultural potential globally.
Today, we position ourselves as true partners—alongside government entities, investors, creatives, and everyone who sees in this sector a future of limitless potential. We believe that the impact we leave today will not remain within our walls—but will ripple outward, shaping a new cultural reality for humanity.
Through this lens, it works to claim a national championship position in the sector—leading with pioneering projects, strategic partnerships, and a vision that mirrors the Kingdom’s transformation. In doing so, its impact extends beyond borders, offering a developmental model that showcases Saudi cultural potential globally.
Today, we position ourselves as true partners—alongside government entities, investors, creatives, and everyone who sees in this sector a future of limitless potential. We believe that the impact we leave today will not remain within our walls—but will ripple outward, shaping a new cultural reality for humanity.
CEO Letter
“We are a nation of visionaries, grounded in heritage and driven by purpose. We hold a profound belief: that culture is not an indulgence—it is the soul of development, and the cornerstone of a future shaped by pride, identity, and imagination."
Cultural Assets Group was born out of a national momentum, energized by our leadership in Saudi Arabia, which has boldly placed culture and creativity at the heart of its transformative journey. Through a historic investment in quality of life, human development, and the creative economy, our leadership has positioned culture as a vital force in shaping our future.
Our foundation is not recent—it is rooted in over 300 years of storytelling, artistry, intellect, and tradition. These values are not relics of the past; they are living forces that define who we are and how we move forward, inspiring how we express ourselves to the world.
Our greatest asset is our people—exceptional Saudi talents who embody cultural pride and creative potential. They are not just contributors; they are originators of ideas, designers of experiences,
Our foundation is not recent—it is rooted in over 300 years of storytelling, artistry, intellect, and tradition. These values are not relics of the past; they are living forces that define who we are and how we move forward, inspiring how we express ourselves to the world.
Our greatest asset is our people—exceptional Saudi talents who embody cultural pride and creative potential. They are not just contributors; they are originators of ideas, designers of experiences,
and carriers of a collective legacy. With deep roots in their land and identity, they are shaping a vibrant cultural ecosystem that merges authenticity with innovation.
At the Cultural Assets Group, we do not merely build projects، we shape environments where culture thrives. We design initiatives that ignite potential, empower creators, and embed culture into everyday life. We aim to craft a cultural model that reflects who we are as Saudis and communicates that with strength, clarity, and creativity to the world.
With unwavering faith, national pride, and the brilliance of this rising generation, we are not only building a sector but also a lasting legacy.
One that every Saudi can see themselves in, and one that the world will recognize as uniquely, confidently Saudi.
At the Cultural Assets Group, we do not merely build projects، we shape environments where culture thrives. We design initiatives that ignite potential, empower creators, and embed culture into everyday life. We aim to craft a cultural model that reflects who we are as Saudis and communicates that with strength, clarity, and creativity to the world.
With unwavering faith, national pride, and the brilliance of this rising generation, we are not only building a sector but also a lasting legacy.
One that every Saudi can see themselves in, and one that the world will recognize as uniquely, confidently Saudi.
Abdulaziz Musaed AlSulaim
CEO, Cultural Assets Group